Why HubSpot is the best CRM on the market
HubSpot is an all-in-one marketing and sales platform that seamlessly integrates with an organisation’s website to streamline the attraction, engagement, and conversion of leads and customers.
We think it’s the best CRM on the market right now and we’ll explain why in this blog.
Designer with the user at the forefront
It is such a popular CRM because its solutions are carefully crafted with the user and customer at the forefront, helping teams grow with tools that are powerful alone, but better together. HubSpot’s big advantage over rivals is it connects everything companies need to deliver a best-in-class customer experience in one place.
HubSpot is also a popular CRM because it provides a comprehensive suite of CRM tools designed to cater to the extensive needs of large businesses, while providing more cost-effective and slimmed-down features for smaller organisations.
With HubSpot, customers come first, customisation is simple, and teams are connected easily.
HubSpot has become so popular in recent years that it has now been adopted by more than 230,000 organisations worldwide, including the likes of TrustPilot, Mitsubishi, and Zendesk.
HubSpot is crafted for Customer Experience (CX)
HubSpot offers a better solution that’s crafted, not cobbled. We built our customer platform in-house so our users can benefit from software that’s cohesive, customizable, connected, and easy to adopt at a lower total cost of ownership than cobbled-together solutions. With a single source of truth, your teams can form deeper relationships with customers throughout their journey. And when the customer is at the center of every business decision, company-wide alignment is much easier.
Here are some mindblowing industry stats which show why HubSpot can be a game-changer for companies:
When a CRM is easy to use, companies are 2.1 times more likely to experience high company growth.
Companies who consider their CRM customisable are 131% more likely to see strong customer satisfaction.
Companies who have all their CRM tools on one single platform see 2.7 times more Return on Investment (ROI).
HubSpot Marketing Hub sees 115% more leads after just 6 months.
HubSpot Sales Hub sees a 78% increase in deals closed after just 6 months.
Together, HubSpot Marketing & Sales Hubs create 154% more deals than Sales Hub alone.
Key benefits of HubSpot
Free of Cost
The basic HubSpot package is totally 100% free. This package provides access to its free CRM, marketing, sales, and customer service tools and its trial never expires. Your entire organization team can use its free version unrestrictedly to track, analyse and store any customer information securely. The free version enables you to store up to 1 million contacts within it.
User-friendly and intuitive
HubSpot’s free CRM package is relatively simple to use. It has an incredibly intuitive interface, which makes it easy to get up and running. Users can create contacts, deals, log tasks and edit reports effortlessly. If you have the time to learn, HubSpot also provides a whole library of training videos to help you.
Integrates Sales, Marketing, and Customer Services
HubSpot’s Marketing CRM is a powerful collaborative tool, organising all the contact information in one, central place. This information can be made visible to every team member meaning it’s quickly and easily accessible for teams to interact with customers, see their data and their activity. Equally, customers will not have to interact with every member of the team but just you as a single, whole organisation.
Links with your Sales & Marketing Processes
HubSpot links seamlessly with every sales and marketing process, wherever they are taking place. This includes your website, social media profiles, phone conversations, email service provider, etc. At a later date, any member of your organisation can then go in and pick up where you left off.
Robust and flexible
HubSpot CRM makes it easy to organise, analyse, streamline, and grow your business processes. It can automate various tasks that are performed by the sales, marketing, and customer service team. It enables users to close deals with less effort.
Powerful Alone, Better Together
Every company in 2024 should have a CRM that is inclusive of every part of your business.
HubSpot’s approach to product development takes the critical elements of customer experience management — content, messaging, automation, data, and reporting — and brings them into a single customer platform that is specifically designed to grow with your company.
Each HubSpot product is powerful on its own, but the real magic happens when you use them together.
Need help with HubSpot?
Our full-service marketing offering means that Ascend Marketing can help onboard you with HubSpot. Equally, if you already an existing HubSpot customer but want to get the best out of your investment, we can provide ongoing support for any of the packages. Simply get in touch today!
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