Why your business needs Fractional Marketing
Why your business needs Fractional Marketing
As a growing business, you may need help to keep up with the constantly changing marketing landscape but finding the time and resources to do it can be challenging. This is where a Fractional Marketing Consultant comes in.
Fractional Marketing is a concept that has been gaining popularity in recent years. It’s a way for businesses to access the expertise of marketing professionals on a flexible, part-time basis without the expense and commitment of hiring a full-time Marketing Consultant. This approach allows companies to access a wide range of expertise without the burden of a full-time salary, employer’s NIC, pension enrollment, and benefits package. There are many more advantages to hiring a Fractional Marketing consultant and they can vary depending on the stage of your business.
Benefits of Hiring Fractional Marketing Teams
There are many reasons to hire a fractional marketing team, but the four most important reasons are:
Access Expert-level support
Say Goodbye to HR Issues
Backfill a vital position
Gain outside perspective
1. Access Expert-Level Support
One of the most significant benefits of hiring a Fractional Marketing consultant is that businesses can access expert-level support without the hassle of hiring a full-time employee. Fractional marketers are specialists in creating and executing a Marketing Strategy, so hiring them enables businesses to tap into their wealth of experience and knowledge without investing time and resources into training and onboarding a full-time employee. Plus, it’s for a fraction of the cost.
2. Say Goodbye to HR Issues
Another key benefit of hiring a Fractional Marketing Consultant is the avoidance of Human Resource issues that come with hiring and firing employees, including payroll taxes, benefits, and unemployment insurance. With a Fractional Marketing Consultant, the business is not responsible for managing these issues, as they are handled by the marketing agency or the individual themselves. This can save companies significant time and money that would otherwise be spent managing HR-related tasks.
Additionally, Fractional Marketing Consultants are typically highly experienced, specialised, and adaptable. This means that they require far less onboarding time compared with new employees. Time is money and this can be especially important in fast-paced industries and environments.
3. Back Fill a Vital Position
One of the main benefits of hiring a Fractional Marketing Consultant is that they can provide immediate, on-demand Marketing expertise without requiring a lengthy recruitment process. In addition, this allows HR to take their time to find the right fit for the long term.
This is particularly advantageous when hiring senior leaders, as studies have shown that the cost of a poor hire at this level can be significant. In fact, according to a survey by CareerBuilder, 69% of employers reported that their poor hire at the senior level had a negative effect on their company. A quarter of those respondents estimated the cost of the wrong hire to be over £40,000.
By bringing in a Fractional Marketing Consultant to fill the gap on an interim basis, businesses can ensure they are not rushed into a permanent hire before finding the right person for the job. This approach can save companies significant time and money while ensuring they have the right Marketing leadership to drive their business forward.
4. Gain Outside Perspective
One of the key benefits of hiring a Fractional Marketing Consultant is the outside perspective they can bring to a business. Fractional Marketing Consultants often work with clients across multiple industries, and, as such, they have seen and solved a wide range of business problems.
This experience can be invaluable, as it can bring unique insights and perspectives to a business's marketing strategy that may not have been previously considered.
Additionally, a Fractional Marketing Consultant can provide a fresh perspective on a business's marketing approach, which can be especially valuable if the business has been stuck in a rut or struggling to achieve growth. By bringing in a Fractional Marketing Consultant, companies can access a wealth of knowledge and expertise to help them solve complex business problems and achieve their marketing goals more effectively.
Which companies need a Fractional Marketing Consultant the most?
The answer is growth-oriented companies that need the immediate support of a Fractional Marketing Consultant but aren’t quite ready to commit the necessary resources to finance their permanent hire. This includes startups, small businesses, and mid-sized companies looking to take their Marketing efforts to the next level.
By leveraging the expertise of a Consultant, businesses can achieve more effective Marketing results while efficiently allocating their Marketing budgets and focusing on other critical aspects of their operations.
Startups: Save Time By Starting On The Right Message
Most startups have extremely limited resources. Startups need to be especially careful with their budget allocations, as every pound spent often needs to generate a positive return on investment within a certain time. A Fractional Marketing Consultant can help startups maximise their ROI by providing access to specialised expertise in areas such as SEO, Lead-Generation, Social Media, and Content Marketing, which can help them attract and convert customers more effectively. This allows startups to be more flexible with their marketing budget.
Small Businesses: Take Your Brand Awareness To The Next Level
Like startups, small businesses often have limited resources, making it difficult to afford a full-time marketer. Fractional Marketing provides small businesses with access to specialised marketing services to take their brand to the next level without the expense of a full-time marketer or internal marketing team. Small businesses can hire a Fractional Marketing Consultant to execute one-time projects or ongoing campaigns such as email marketing campaigns, creating engaging LinkedIn content, website copy, designing graphics, and creating effective presentation decks, among other key marketing activities that drive brand awareness and revenue.
Additionally, small businesses may have been successful without marketing in the past but now realise that they need it to generate more leads and grow their online presence. By bringing in a Fractional Marketing Consultant, small businesses can access the expertise and resources necessary to achieve their marketing goals more effectively without overspending.
When small businesses don’t focus on marketing their brand, their messaging ends up vague and fails to attract the right audience. This costs them countless hours in lost prospects and also in “rebuilding” their message later on while working to “catch up” on months or years of zero brand recognition.
Mid-Sized Companies: Build Momentum
Mid-sized companies may already have a Marketing team in place while also requiring outside expertise to address specific short-term projects or challenges. A Fractional Marketing Consultant can provide this expertise without the cost of hiring a full-time professional or overburdening the existing team. Fractional Marketing can provide the extra help and expertise needed to take Marketing efforts to the next level.
Additionally, mid-sized companies may need to replace a high-level executive, such as a CMO, Marketing Director, or Head of Marketing, while they search for a replacement. A Fractional Marketing Consultant can fill this gap and provide a seamless transition, allowing the company to maintain its marketing efforts and momentum while the recruit a long-term solution.
What services are included in our Fractional Marketing Consultancy?
When you hire a Fractional Marketing Consultant, you can expect a wide range of services to be provided. Some of our services include:
Brand Marketing and messaging strategy
Content Marketing strategy
Graphic Design
Copywriting
LinkedIn content
Social Media
Email Marketing
Website language
Website development and design
Presentation decks: messaging and design
Hiring a Fractional Marketing Consultant is a smart choice for businesses that want to access expert-level Marketing support without the expense and commitment of hiring a full-time professional or an entire team. Fractional Marketing provides immediate expertise when businesses need it, especially for startups, small businesses, and mid-sized companies looking to take their marketing and branding efforts to the next level.
Interested in Fractional Marketing?
Request a free consultation with us today.