SEO

In its simplest form, SEO is the optimisation process of increasing the quality and quantity of organic traffic to your website on search engine results pages (SERPs). Unlike PPC which is a fast and almost immediate way of getting your website ranked, SEO is a much longer process.

It’s wise for all companies to have a long-term SEO strategy in place, outlining how you will improve your website's search engine ranking over time. Having a long-term plan is key because SEO is a longer process than the likes of PPC, taking months or sometimes even years to see significant results.

At Ascend Marketing, we can help you create a thorough SEO strategy, which will help your website rank higher on search engines such as Google, Bing, and Yahoo for specific keyword searches as well as more general, relevant user searches.

The complexities of SEO

SEO is highly complex but to break it down there are four pillars of SEO. These are on-page SEO, off-page SEO, technical SEO, and content. Ranking high on search engines can generate big business, so companies are investing heavily in their website’s SEO to outcompete their rivals. However, navigating the endless Google updates and algorithms can be an absolute minefield.

We have over 12 years of experience with all forms of SEO, so we’re well-placed to help you tackle the pitfalls and challenges of SEO as you seek to get more website visitors and, more leads. Just get in touch today to see how we can help with your SEO.