Lead Generation and PPC
Lead Generation
At Ascend Marketing, we can offer ongoing lead-generation services to help you build a robust lead-gen strategy that can significantly increase the quality and volume of marketing leads for your business. Such strategies can evolve in time but they are much quicker than that of Search Engine Optimisation which tends to be more of a long-term strategy. We can help and guide you every step of the way.
We are lead-generation experts, particularly with HubSpot. We use many tools for creating lead-generation campaigns, including Google Ads, LinkedIn Ads, Microsoft Ads, and Meta Ads. We can offer simple training, assistance or take over your lead-gen efforts completely - it’s totally up to you!
Managing leads
From incoming Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) to Opportunities and Closed Won Sales, we can help you set up processes for managing your leads more effectively.
We can help you assign contacts, set up logical workflows, and incorporate new ticketing systems. Our help will enable you to give your leads the attention they deserve and it will maximise your conversion rates, increasing your bottom line.
PPC
Pay-Per-Click can be an expensive Marketing tactic and budgets can run away from you if you aren’t aware of all its intricacies. However, having an expert manage PPC can unlock a tremendous amount of opportunities for you, whether you are B2C or B2B. We can manage your PPC carefully, update you regularly, and report back with ROI updates.
Google Ads PPC
By using Google Ads, we can create listings that advertise your goods or services, and then target a series of keywords that want to appear for.
When someone searches for one of your chosen keywords, your ad can appear for them. We can also go much deeper by targeting very specific geographical areas and demographics. This is a quick way to get your message in front of relevant customers intentionally searching for what you do. It is proven to deliver high-quality traffic to businesses which turn into leads.
LinkedIn Ads lead-generation
LinkedIn presents enormous opportunities with over 1 billion professional members worldwide. We can help you elevate your B2B marketing with LinkedIn Ads by building niche audiences which align with your target market. We can work on a specific range of messaging in the forms of LinkedIn adverts and sponsored InMails in order to entice your target audience. Any service here will see us monitor and continually optimise campaigns for you on a daily, or weekly basis so you get the best return on your investment.
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Meta Ads lead-generation
For B2C companies marketing to consumers, Meta Ads can be a great way to generate leads. We can collaborate with you to create buyer persona audiences tailored directly to your typical customers to attract leads to your company.
Meta Ads also help businesses increase brand awareness and drive website traffic. We can manage your Meta Ads on a monthly basis, so just get in touch to find out how.
We also offer these related services:
SEO, Email Marketing, and Social Media are also part of our multi-service offering:
